Cult Shock is a monthly newsletter for international students across the state of New York.
For the academic year 2012-2013, the Institute of International Education recorded a significant increase in international students (approximately 7%) studying in the USA. An all time high, this number is estimated to be 819,644 (students who were enrolled last year). With such a high rate of international students studying in the USA, there is a niche market for students to share news, information, ideas and most importantly job opportunities. With over 5,000 colleges and universities in the country, our aim is to target these institutions for subscribership to our monthly newsletter.
- As far as subscribership goes, our aim is to begin first with targeting institutions in the state of NY. Aside from CUNY and SUNY, the state boasts of an alarming 90 private colleges and universities. Our aim is to connect international students across the state. Reach out to these universities and gain subscribership from at least 45 of these institutions.
- Primarily, we are looking at the content that would be of interest to ages 17-26, both under-graduate and graduate students studying in NY.
- Within subsequent years, we aim to expand to the surrounding states of Connecticut, New Hampshire, New Jersey, Pennsylvania, Vermont and Massachusetts.
The newsletter strives to connect students across the state to promote networking as well as a deeper understanding of different cultures and to help bond and grow as a community within a collegiate atmosphere. One of our salient missions is to help graduating students out with job opportunities both nationally and internationally.
Keys to Success:
- Cult Shock will be largely dependent on subscriptions to keep it running.
- Cult Shock will only be available in an online format initially.
- Cult Shock will reach out to various brands for advertising purposes.
- Cult Shock will cover events of importance to international students on campus.
- Both students and administrators may submit articles. They will be offered nominal amounts or gift cards for articles used.
- There will be a bulletin for internships and job opportunities.
- Tips and advice on adjusting to life in America (culture shock).
- Career counseling and other academic related columns.
- A variety of multimedia such as text, video, audio and GIFs will be used.
- Several different sections of the newsletter will exist, such as
- Tra-dish-ional (Food): Each issue will have recipes for easy to make dishes from different cuisines across the globe.
- Advice Column: Students can have common issues that are faced by all, addressed by peers. Including notes from administrators, the admissions offices, chairs of departments, etc.
- Job Hunting: Internship and job opportunities will be posted (specially keeping in mind juniors and graduating seniors).
- Anecdotes: Students can write about various incidents and experiences they’ve had as international students.
- Festivals: Each issue will have a section about a country’s festival and the origin and history behind it.
- Word of the month: Each issue will have a word in any language with its meaning and usage in a sentence demonstrated.
- Music World: Top-charting music from around the world will be listed.