“Redefining the Media Landscape in the Cordless Generation” Panel an Inspiration

Wednesday, April 29, 2015

With the slow extinction of print media and journalism, the question that all aspiring journalism and public relations students are asking is, “What next?”

In an informative and inspiring online panel discussion with Hofstra’s own Dean Oppenheim from the Lawrence Herbert School of Communication acting as Moderator, Max Knoblauch (@MaxKnoblauch), Tre’vell Anderson (@TrevellAnderson) and Delia Paunescu (@Delia_P) discussed the changing media landscape and the impact of these changes on journalism P.R. as professions today. Azi Paybarah could not join the panel due to unforeseen circumstances.

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Image courtesy: mashable.com

Knoblauch is a Hofstra University alumnus, who currently works as a Watercooler Reporter for Mashable. His previous work includes humorous articles and illustrations for Thought Catalogue and Pacific Standard. Tre’vell Anderson graduated with an M.A. in Sociology from Stanford and is presently a reporter at the Los Angeles Times and finally, Paunescu, who is also an alumni of Hofstra University and the product of the Lawrence Herbert School of Communication, is currently the Social Media Coordinator for the NY Post and has written, edited and reported for Muckraker News, New York Magazine and the Food Network in the past.

Los Angeles Times staffer Tre'Vell Anderson

Image courtesy: latimes.com

“As journalists, we’ve always wanted to be the first and the most accurate, that’s never going to change,” said Anderson on the shift to digital distribution by many publications.

Max Knoblauch agreed with Anderson and added that the immediacy of the Internet allows journalists to take new and different angles that would not have been possible in the past with traditional publications.

“You can see what competitors are doing, get an idea of how people are interacting and present material in a lighter, more conversational tone.”

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Image courtesy: hofstra.edu

Paunescu, who works with the NY Post, says that being one of the older newspapers in the country, the shift to the digital age has been slow for the paper, but that they are constantly adapting if they are to survive.

“We try and get the information out as quick as possible with Facebook and Twitter as well as newer platforms like Instagram, Pinterest and Parascope.”

While the media is always changing, Paunescu is confident that, “good news and information will always rise to the top.”

However, with information streaming in the rapid pace that it does nowadays, it is still important to get the basics of journalistic reporting right.

“Accuracy still trumps immediacy. Nobody wants to get it wrong in the rush to get a story out quickly and then have to print a retract,” Anderson said.

Publications like Mashable use programs like Velocity to scour the web for potential, emerging news stories from unlikely sources, which reporters will often verify for accuracy. All three panelists cited Twitter as their go-to source for current news and follow numerous newsfeeds like the NYT Newsletter and BuzFeed to get their news.

Another obvious change that comes with the rapid increase in the pace of news reporting is that deadlines become shorter as well.

Paunescu said, “I worked with a business magazine straight out of college so I had about three weeks to get my material together, but with the more breaking news stories the deadlines are tighter. Newspapers want the story posted online five minutes ago.”

Watch the full video of the panel here: 

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