Sample Book Promotional Material

As part of my Book Promotion class, I had to prepare a number of different components used for advertising and promotion in the publishing industry. Here are a few samples I created for a book I pitched. I also include my pitch letter and other materials I used for this fake title. The book is completely made up and was a completely original idea as Whitney Cummings had not come out with her first book at the time. Here’s the book proposal I wrote to start off with, including market analysis and an editorial report.

Pride Press Inc


To:        Editorial Board

From:    Jai Ghuman

CC:       Barbara Heinssen

Date:     10/12/16

Re:        I’m a F*cking Princess (working title)


New Book Idea


Dating is hard. And if you’re a woman, there’s a whole list of added problems to worry about. It doesn’t matter if you’re 35 or 65, it’s awkward, it’s emotionally distressing and at times seems completely pointless. Yet we suffer through the whole process anyway in the hopes of eventually finding a companion to share our lives with. Whitney Cummings, lets women know that they’re not alone in feeling that way. She manages to engage audiences by sharing her own amusing dating experiences.


I’m a F*cking Princess is a book that will enchant readers with Whitney’s sassy sense of humor and raw, naked honesty. As yet there are no books about, or by Whitney, so this would hold a distinct advantage in being a first. The book will be a memoir, primarily a collection of Whitney’s funniest dating stories, but also including a few serious ones from her life growing up as a child of divorced parents, and the daughter of a prominent public relations manager, and then later being broke and trying to break into the film industry in Los Angeles. Ideally, the book would be about 352 pages as a 6×9 book, including pictures, bibliography, and an index. The book will take 6–8 months to complete from the date of the advance payment. The book would be of interest not just to those in the industry, but to most single women in as well.


Market Analysis


The book is targeted at readers that are primarily female, between the ages of 18–40 and most likely feminists. Similar books in the past by standup comedians include:

  • The Girl with the Lower Back Tattoo by Amy Schumer (Gallery Books)
  • Yes Please by Amy Poehler (Harper Collins/ Dey St.)
  • Bossypants by Tina Fey (Regan Arthur Books)
  • Why Not Me? by Mindy Kaling (Three Rivers Press)
  • Modern Romance by Aziz Ansari (Penguin Press)

However, all of these books with the exception of Amy Schumer’s have been out for a while now and the market is ripe for a new take from a leading female standup comedian.


Whitney has captivated millions of hearts as she has toured across the nation for I’m Your Girlfriend, her latest standup that premiered on HBO in January, and has done so in the past with her work on TV shows like 2 Broke Girls and Whitney. Her first feature film The Female Brain is all set to release in 2017, so interest in Whitney is at a peak right now, there is no doubt that sales will be high. The material she works with is provocative, true to life, and presented in a raw manner which makes it an excellent acquisition. Most books on the market currently in the genre take on a more serious tone and prove to be “heavy reading” like Ta-Nehisi Coates’ Between the World and Me, which tackles issues of race and identity through the lens of history in a series of letters. Others still like Elizabeth Vargas’ Between Breaths: A Memoir of Panic and Addiction talk about serious psychological issues. A book like I’m a Frigging Princess would be ideal reading for readers looking for something light they can read on the train to work or waiting at a doctor’s office.


Strengths and Weaknesses of Competition


A major strength that the competition has is that their authors are more established and have had longer running and more successful careers so far. Some of the books have even won awards, but that only proves that the market is truly interested in similar books. I have no doubt that I’m a F*cking Princess will sell as many, if not more copies and receive acclaim. Whitney is still a lot younger and is as yet still relatively at the start of her career. She has a lot of potential that can be capitalized on if the book release is timed right. However, we have an edge over the completion by being current. Most of the competing titles were released over a year ago or more, which means that interest in the books have died now and the market is now primed for a fresh outlook.


Editorial Report


The book will be an excellent acquisition for Pride Press Inc., as it is a fresh and interesting read. We will have the advantage of getting there first as this will be the author’s first book. Cummings has proved her mettle as a writer with Comedy Central Roasts and 2 Broke Girls. It is only a matter of time before other publishers approach the client and it would be beneficial to beat competing houses to the punch.


Key Features and Benefits


Whitney is a true raconteur. She has a strong voice that will come across no matter what the medium. Her live performances are witty and engaging and will certainly be evident in her writing as well. The raw and openly honest cadence with which Whitney tells her story is appealing, and her strong message of women empowerment and feminism will make the book a compelling read for everyone. Whitney is known to have the ability to make light of her failures and simultaneously reveal a darker side to herself. Added to that is the advantage that her story is as such, “untold” so the book will present insight into Whitney’s life as never seen before. Fans will be itching to get their hands on a copy. Other books on the market do not have this advantage as their authors have been constantly in the limelight, so there is very little about their professional and personal life that is unknown to the masses.



Book Content


The book will be about Whitney’s personal experiences and her humorous take on dating and relationships. As a standup comedian and screenwriter, Whitney writes her own jokes and often draws from her own personal experiences. The book will also include chapters on her own life growing up as a child of divorced parents and her struggle to break into a predominantly male industry.


Here are some quotes from interviews with Whitney, and from her various stand-up specials, which will help present a better picture of Whitney’s essence. A combination of quotes showing her darker side and some showing her lighter, more humorous side, would be ideal for the back cover or book jacket (along with quotes from reviewers of course).

  • “Stand-up is a lot like sex. There’s a lot of crying involved and I get paid to do it.” (I think this one would be great for the front cover)
  • “I don’t get what is so cool about dating DJ’s. That’s like dating a valet because he drives a nice car.”
  • “After school, I’d wait for someone to pick me up and no one would, so I’d be like, ‘I guess I’ll walk home.’ I had to be a hustler because nobody did anything for me.”
  • “The only two places you’ll ever hear ‘Would you like whipped cream on that?’ are a whorehouse and Starbucks.”
  • “If Wednesday is Hump Day, Thursday should be Panic, Regret, I Can’t Find My Left Shoe and Why Does It Burn When I Pee? Day.”
  • “Found a fragrance called Vixen. Guess they can’t name them after the people who actually wear them. Nobody’s going to buy Secretary.”




Some possible design specifications are as follows;

Trim Size – 6 1/8 x 9 1/4

Approximate Pages – 352

Text Typeface – Serif Text (size 11, leading 15)

Display Typeface – Slab Serif

Hardcover – 3 piece and audiobook, successive prints can be in paperback and eventually e-book made available

Full Color Jacket

Matte Film Lamination


Design, illustrations, electronic media


Print books can include stills from Whitney’s live performances, pictures from her childhood (as required) and the e-book and audiobook could include short video/audio clips from her performances featuring some of her punchlines.


Author Profile: Whitney Cummings is an actress, writer, and standup comedian best known for her role on NBC’s Whitney and her comedy specials on Comedy Central – Money Shot and I Love You, and more recently, I’m Your Girlfriend on HBO, which she is currently on tour for. She has also made appearances as a Roaster on the famous show Comedy Central Roast (Joan Rivers, David Hasselhoff, Donald Trump). As a director, her first feature film The Female Brain is set to release in 2017. Although not an author, she has written before and even crafted works such as Whitney and 2 Broke Girls. This is to be her debut book. Forbes listed Whitney as one of the highest paid actresses in television in 2013 with an income of $5 million for the year. Her shows had an average of 11 million viewers during Primetime.


Title, Table of Contents, and Cover Concept


I’m a Frigging Princess is a working title; a line taken from her stand up Money Shot. The table of contents, for now, has three parts;

Part 1: Roots – which will contain stories from her childhood and growing up,

Part 2: Girl No More – which will include the more recent tales of her constant tribulations with love and dating, and

Part 3: It’s a Woman’s World – will be more about her struggle to break into a predominantly male industry and a reflection of the more feministic ideals that Whitney holds.

1. Book Cover

Ghuman_Sample Cover

2. Consumer Ad

Ghuman_Sample Consumer Ad-1


3. Trade Ad
Ghuman_Sample Trade Ad-1

4. Tip Sheet

Ghuman_Sample Tipsheet-1

Ghuman_Sample Tipsheet-2

5. Catalog Copy

Ghuman_Sample Catalog .png

6. Sample Pitch Letter

Ghuman_Sample Pitch Letter.png


Starving Artists

A happy, conflict-free life is the worst thing that can happen to a writer. There’s a reason why artists are called starving (it’s not just because we’re broke and without a penny to our names) — it’s because we’re starving for something to feed on, to draw from, something to mould into our own.

We need fuel, sustenance, energy, inspiration; whatever you want to call it. But it is vital for our existence, for the existence of any art form. Something needs to start a fire, there must be a little spark to get things going before the world can be set ablaze and amazed. It is believed that Leonardo da Vinci recalls a significant moment from his childhood when the tail feathers of a kite brushed against his face — this he claims was an omen — one that possibly led to his interest and experimentation with aerodynamics. While I can’t say that I can recall a similar moment from my childhood, inspiration does often hit when you least expect it to, and more often than not, at the most inconvenient times. Inspiration is like one of those friends you love, but they have an incredible propensity for showing up unannounced at your door with some life crisis or the other, the night before your big interview or final exam. Not that I’m saying this happened… but you get the gist.

Those who chase thrills — adrenaline junkies, have a lot in common with writers and artists. We chase a feeling, we need to ride on a high that isn’t always the most accessible, but we need it all the same, and there are no lengths that some will go to for it. Research has shown that gamblers and addicts light up in the same parts of the brain (I’m trying not to bring in the scientific jargon), and I have a sneaking suspicion that brain imaging performed on adrenaline junkies and artists would show similar results as well.

Most days I’m like a surfer looking for that perfect wave. Sometimes I find the sufficient inspiration needed, sometimes I come up empty handed. But when I do find that big one, I can ride on the high for days, sometimes weeks if it’s a really good one. But eventually, it does run out. And then I’m off again, looking for the next one. Each time hoping it will be better than the last. But over the years, I’ve come to realize that most people only get one or two big ones. So when the wave comes for you, you better not miss it. You need to either ride it or let it wash over you, but know that it may be a while before the next one.

I can keep going on and on about inspiration and my need for it, but in reality it’s not a prescribed formula that everyone can use. People find inspiration in different things, from the smallest details, to life-changing events. So here’s little something that I found a spark of inspiration in. Ben Marcus, a short story writer and creative writing professor at Columbia, whose work I became acquainted with fairly recently, uses a beautiful metaphor to express how he thinks of language and stories in his editor’s note for New American Stories. It goes a little something like this —

Language is a drug, but a short story cannot be smoked. You can’t inject it. Stories don’t come bottled as a cream. You cannot have a story massaged into you by a bearish old man. You have to stare down a story until it wobbles, yields, then catapults into your face. But as squirrely as they are to capture, stories are the ideal deranger. If they are well made, and you submit to them, they go in clean. Stories deliver their chemical disruption without the ashy hangover, the blacking out, the poison. They trigger pleasure, fear, fascination, love, confusion, desire, repulsion. Drugs get flushed from our systems, but not the best stories. Once they take hold, you couldn’t scrape them out with a knife… The potent story writers, to me, are the ones who deploy language as a kind of contraband, pumping it into us until we collapse on the floor, writhing, overwhelmed with feeling.

Food for thought huh? At least for me, it was sort of meta, the way he used language to convey how language makes us feel. If you love reading (and writing), hopefully it did for you too.

5 Ways To Rock Summer Whites

Summer is by far my favorite season. Despite the crushing heat and humidity, the general sweatiness, and the return of bugs (eww), there’s a sense of being footloose and fancy free. The air is filled with magic and the promise of adventure no matter where you go, and there’s just no denying that there is something pretty great about not having to wear 5 layers of clothing before you step out of the house. While part of me does lament the fact that I can no longer step out of the house in sweatpants and a parka, there’s also joy in choosing the 3 outfits a day that I wear in summer. That being said, like any girl I’m always complaining about how I have nothing to wear.

Whites are always my go-to in summer, not just because they absorb the least heat, but because they’re also so neutral to pair. Whenever I’m in a fix, there’s very little that can go wrong with white. Here are a few fun outfit inspirations to effortlessly switch up your summer whites.


1. Pastel Florals

The currently — and frankly, always — trending floral patterns are ideal for hot summer days. A floral print thrown in with some lace will give you the coveted casual-chic-feme look that dreams are made of. Smize away with some nude lips and add rose or pink tinted sunglasses, strappy sandals, and a crossbody to complete the casual chic look.

Summer Whites - Florals

WithChic lace cami
$19 –

Yves Saint Laurent leather sandals
$695 –

Leaf Drop Pendant Necklace
$8 –

Tiffany Enchant Bracelet
$4,780 –

LMNT Shakira Pink sunglasses
$50 –

2. Monochrome Lace

For a sizzling night out with that special someone, prepare to awe in a monochrome lace overlay slip style dress. Throw on a pair of your favorite stilettos and give your look a touch of elegant class with this Gucci watch and Jimmy Choo clutch. Signature red lips will add a pop of color and some edginess to the look.
 Summer Whites - Lace

Black Suede Leather High Heels
$2,107 –

Jimmy Choo Fie Clutch
$550 –

Gucci Interlocking watch
$1,290 –

Valentino Black Metal Bracelet (Preowned)
$210 –

3. Color Me Polka 

Another very popular print this summer, polka dots with a twist like this Emma Pake Maxidress, is sure to be a staple in your closet this season. With so many different ways to accessorize and a variety of colors to go with, there’s so much potential with a print and piece like this. Try on these simple, yet elegant drop earings from Nordstrom for a evening look, or add a straw hat and these fabulous Fendi cat-eye sunglasses for the cool summer gaze.
 Summer Whites - Polka Dots

Emma Pake Lace-up Maxi Dress
$460 –

Steve Madden Kasen Sandals
$60 –

DKNY Greenwich Leather Tote
$150 –

Maison Margiela bracelet
$410 –

Cara Multi Sphere Drop Earrings
$13 –

Maison Michel Henry Hemp Straw Hat
$470 –

Fendi cat-eye glasses
$455 –

4. Beach Ruffles

What would summer be, without a few luxurious days of lounging on the beach with an iced-cold Margarita and the latest romance novel? For days like those, go for a ruffled romper that slides easily over your bikini and will ruffle in the sea-breeze. Don’t leave the house without these Christian Dior sunglasses (available at Bloomingdales), flip-flops and beach towel mandatory as well!
 Summer Whites - Beach Day

 5. Denim Casual  

Some days you just get stuck in your closet for hours deciding what to wear. For days like those, pull on a pair of denim jeans with some lace trim and pair it with this casual crop top that is sure to keep you cool. Lace up these awesome espadrille sneakers from Superga, and throw a pair of sunglasses into this stylish Marc Jacobs denim clutch (available from Bloomingdales), that is sure to be the envy of all your girlfriends.
 Summer Whites - Denim Casual

The Summer Bags You Need For Any Occasion

With the summer heat upon us, and the mid-July humidity bearing down, everyone is focussed on keeping cool. There are enough things to worry about already, so why should finding the perfect bag for any occasion be one of them?

  1. Kate Spade
    Cobble Hill Kiernan Small Leather Satchel

Kate Spade Cobble Hill Kiernan Small Leather Satchel

Original Price: $348

Bloomingdales Sale: $156

Add a splash of color to a dull work outfit with this bag, and then take it with you to happy hour! Bonus points if you can find a drink to match with it. This satchel is the perfect accessory to give you the work-hard-play-hard feels.

2. Botkier 
Valentina Mini Leather Crossbody


Price: $148

The Royal-Multi shade in this crossbody is perfect for spicing up a night out on the town. It’s ideal for size, so you’re not worried about having to stand in line for bag check and you can dance the night away without being hindered by an enormous bag.

3. Soeur Du Maroc
Out Of Office Straw Tote & Multicolor Pom-Pom

Soeur Du Maroc Out of Office

Original Price: $155

Bloomingdales Sale: $93

It’s the weekend and you’re ready to hit the beach! Send your boss a message with this playful straw tote, or if your boss really doesn’t have a sense of humor then maybe opt for the multicolor Pom-Pom instead.

4. Sondra Roberts 
Rhinestone Box Clutch


Price: $140 

Alright, so what if your invite to The Met Gala got lost in the mail. You can still dazzle on date-night with this statement piece. The rhinestones will add a touch of glamour to any outfit and is also great for swatting at unwanted men.

5. MZ Wallace
Oxford Sutton Color Block Large Satchel

MZ Wallace Oxford Sutton .jpeg

Price: $245

Meet your new best friend. Perfect for everyday use, you can basically carry your whole life with you in it. From makeup to a change of clothes, this fits it all. We all know you need to be more hydrated, and this bag even has enough space to let you carry your water bottle with you wherever you go.

10 Things College Taught Me – A Recent Grad


As a recent graduate, I’ve been critically thinking about the last four years of my life. There’s no doubt about the fact that college changed me —for better or for worse. I’m not the same girl. Not to sound too preachy or cliché, but there were certainly a good many lessons that I have taken away, and maybe you can relate, or perhaps an incoming Freshman may find this helpful. Either way, I hope despite being lengthy it will be an enjoyable read.


  1. Time Management
    Despite popular belief, it IS possible to have it all. The magic key is time management. There are 24 hours in a day, which is plenty enough to get shit done.It is possible to get good grades. Show up to class on time, every time, and half your work is done. Got it? Good. Now, actually pay attention. That’s 3/4th of your work done. Now make sure you do the homework for the class. Magic, presto! You have an A.It is possible to play a Division 1 sport. Show up to practice, try and give it at least 30% (I know better than anyone else, it’s really hard to give 100% at 6AM, but give as much as you can). Take your homework on the road. If you know you have to take a test when you get back from the tournament/match/game, study on the way there or before if you can. Read in the van. Every bit counts.It is possible to work part-time. Do a few hours. Doesn’t matter how much it pays. Work on campus to save commute time, and work when you have those awkward gaps between classes. It’s just a little extra money for drinks or whatever! Do it. If you do what I did, and work at the library, you can even do homework and get paid for it 😉

    It is possible to have a social life. Yes, you read that right. Classes for most people are Monday to Friday, and if you plan your class schedule right, maybe even Monday to Thursday some semesters! Which leaves you with… a whole two days to party, catch up with friends, catch up with sleep, go see a movie, take a walk in the park, go for a run, whatever your heart desires!

    Now, I’m not saying it’s easy. But it is possible. I’m proof. I graduated with a 3.7 (would have done better if I knew better Freshman year), with two majors and a minor, I played Div 1 Golf, I worked at the Library for 2 years, and I interned at 2 different companies – that required a 2-hour commute each way – my senior year. So trust me on this. Just manage your time well. Plan ahead. Procrastination is great and all, but I promise you the hard work will pay off.

  2. Diplomacy
    Not everyone will agree with you, and that’s okay. Something I figured out pretty early on in college was that – surprise – everyone has different opinions. They may not be right, and you may not agree with them. But they’re still entitled to them. Countless late-night discussions with friends taught me to be diplomatic. I learned how to process other people’s thoughts and counter them. Now, they didn’t always agree with my counter arguments, but hey, at least I tried. The most obvious things can seem so incomprehensible to others, but sometimes you just have to realize that they – Just. Don’t. Want. To. Hear. Logic or reason. And that’s okay too. Because no amount of google-ing and research can persuade them otherwise.
  3.  Good Judge of Character
    Not everyone will like you, and that’s okay too. People are different. And not everyone will get along. Young Freshman are always afflicted with what I like to call Friend Fever. It’s September, and everyone is staring wide-eyed at the new kids on campus. No one knows anyone, so they try befriending everyone. Sure, everyone seems nice at first. Everyone presents the version of themselves they want you to see, not their real selves —flaws and all. You think they’re all great —look mom I made friends!— until you realize that one of them is bat-shit crazy and the other is racist. But I digress. Point is, it may take you a while to figure it out, but soon enough you become a pretty good judge of character and learn to see through the facade.
  4. People Leave 
    As painful as it may seem at the time, you will get over it. People leave, whether it’s friends or boy/girlfriends. The first year of college can be rough on people. There are those who transfer, those who graduate, and sometimes those who… leave this world. But the important thing to remember is that there are still others who stay, who can help. I understand that not everyone is comfortable going to counsellors or therapists, whether we’re talking about those provided by the university or private practitioners, but there are many other support systems that are in place for you. Find a friend you can talk to, just talk. Call your parents for a small chat. An aunt or uncle you feel close to, a sibling, a random stranger, it doesn’t matter. Talk. It will lift this huge weight off of you that you didn’t even know was there.
  5. You Meet New People
    I’m a firm believer that life maintains a balance at all times. If people leave, they also come into your life. The student population at my university was only about 10,000–11,000 people —which is pretty small— so you’d think that it would be hard to come across new people. But I was amazed at how each year, heck, each semester, I would make friends with and sometimes even become closer to new people I met. You drift apart from some, go closer to others and then sometimes you even reconnect. There are billions of people in this world, statistically, it’s impossible not to have new people coming into your life frequently.
  6. Discover Yourself
    Yes, yes I know this one is a cliché but it’s true. One of my big takeaways from the last four years has been finding myself. Being able to express myself. It was the biggest gift my parents could have ever given me (mom and dad, if you’re reading this, the education was great too). Of course no one knows who they are completely, whether it’s at the age of 19, 23 or 103, because we’re constantly changing – change is inevitable. I am not the same person I was four years ago, and I will probably not be the same person I am four years from now either. Same goes for you. But I certainly have a better understanding of who I am as a person now. I have clarity about myself, my ideals, my dreams and plans. I had the freedom to try on different things and decide whether or not it was going to be a part of who I was. I finally felt comfortable in my own skin. I grew into myself. I discovered endless worlds of art, literature, culture, music, idiosyncrasies, and that all shaped me.
  7. Resilience
    This is an important one. At least once, during those 4 years, you will come across a situation that will test your worth. It will bend you and toy with you till you want to scream at the top of your lungs. But it will not break you, I promise. You will emerge on the other side, stronger and more resilient than ever. There’s a famous quote, “We are the sum total of our experiences,” and this is just another experience that will add a layer to your core. You will prove to be unbreakable. You will be better because of the situations you are faced with and how you deal with them.
  8. Fend For Myself
    I’m not ashamed to admit that growing up I was pretty spoiled. My only chores were setting the dining table and occasionally doing the laundry. Mom always tried to get me to learn how to cook, but I was pretty much always more interested in texting friends or watching TV. So when I moved out of the dorms after Sophomore year, I was pretty much well, for lack of a better word… fucked. I now had to make my own damn bed (which —full disclosure— I still only do occasionally), I had to take out the trash, remember to pay rent on time, pay other shit on time, cook for myself so I wouldn’t waste money ordering in or eating out, do the dishes, and actually clean the damn house. And I still had it easier than most, at least my parents were financing everything. It was overwhelming at first certainly, but it’s only a matter of getting used to it, incorporating things into routines.
  9. I Know Nothing (Jon Snow?)
    Formal education. Yes, there’s a never-ending process of studying that will eventually get you a nice fancy piece of paper and maybe even a title like Doctor. But that’s not what I’m talking about here. While the education system is flawed in many ways (and this is a topic reserved for another article), there is so much more other than bookish knowledge, that needs to studied. I realized that the more I learned about things, the less I felt like I knew. College is just scratching the surface on so many different things. But I am grateful for the wide array of classes that I took. At least that helped me figure out what I was really interested in.
  10. College Is What You Make Of It
    I cannot emphasize this enough. So far, you’ve read about my experience of college. But it really comes down to what you make of it. Everyone has a different experience, but it’s upto you to make the most of it. Whether its life-long friendships, a sound base for a great career, an exploration of yourself, reinvention, it’s all on you. Tailor your college life to how you think you can get the most out of it.